Libresse is an international brand of  feminine hygiene  products owned by SCA .

The source that about the SCA company, [http://www.sca.com/en/about_sca/]

SCA company production, [http://www.sca.com/en/products/sca-brands/]

Libresse’s concept is “Absorption Is Nothing without Fit”

In the Libresse commercial of 2012 (odor fighter), the video show the female that is commercial message is odorless, and its produce green tea smells while absorbed the stinky smell. The commercial target is everyone in all the country.

 The commercial used “action” to transfer the message to the female audience. When the female audience saw the commercial, they known the message are its absorbed the stinky smell and it’s produced the green tea.

In my research, the product of Libresse such as OdorSeal target the female audiences are successful while provided event in different places. Libresse provided the event to let the female audience to know more about the product.

Libresse came out a new product libresse Purefresh Greent Tea Odor Control because recognized that ladies can be very bothered about the menstrual odor following them around which is noticeable. 

Wrote By Kayla.