What makes a good advertisement?

What makes a good advertisement?

1. Benefit Headline/ Effective headlines

We all know the importance of a powerful headline, but too often this critical component is neglected. Your headline should tell a consumer why they should continue to read the rest of your ad. What’s in it for them? For example, you could write a headline that reads: “Hair Color Specialists” or you could write a headline that reads “Get the Vibrant Summer Color You’ve Been Craving!” The second is written around the consumer benefit, and will resonate better with your audience.

Headlines are also one of the first things a viewer pays attention to upon first seeing your ad. A headline should be attention-grabbing but should also encompass the overall message of you ad in a short sentence. Headlines can be though-provoking, strictly informative, humorous, etc, but effective headlines have one thing in common: they all intrigue the reader enough to make them want to continue reading the ad.

2. Dominant Element

Large images or bold headlines set off by some white space can help an ad to leap off the page or computer screen and attract the reader’s eye. Photographs have been shown to generate higher readership, particularly when advertising merchandise.

3. Complete Copy

Give consumers the buying information they’re looking for. If you’re running a sale on faucets, be specific so you don’t get people looking for tubs. You’ll be providing your consumer a service, while establishing trust between your business and the public.

4. Related Items

Selling a dress? Staff should also be sure to suggest handbags, shoes, and accessories that might complement the item. It may not always be practical or possible, but when it does apply it can create a valuable opportunity for upselling.

5. Price

Studies have shown that readers don’t trust ads that fail to include a price. They perceive these ads as sketchy, like the advertiser has something to hide. Beyond building trust, including price helps screen the type of consumer you’re hoping to attract, and staff won’t spend time working with individuals who can’t possibly afford your offer.

6. Logo and Complete Address

Along with the many benefits of employing a Graphic Designer, they can also help create a logo that projects the personality of your business. Logos should be included on all official paperwork, and run with every ad. This establishes your identity, and will help consumers recognize your ads no matter what format they may be in. Your complete address should also be included so that consumers can easily locate your business.

7. Telephone Number

This may seem like common sense, but a current telephone is critical for a good ad. In case something has been left out of the ad, consumers may have questions and will want to contact you for further information.

8. Business Hours

Now that you’ve attracted potential consumers, make sure they arrive when you’re open for business. Nothing is more frustrating than pulling up to a closed building. This is especially important if you have multiple locations with varying hours.

source: 

1) http://marketing.midwestmarketingllc.com/blog/bid/210540/8-Elements-What-Makes-a-Good-Ad

2) http://marketingepic.com/blog/what-makes-good-ad

research done by: Waysiu