This is our video

Libresse Odor Control

There are many advertisements that has been produce . This method has been used since early times where people use advertistments to advertise their products . We the students of BIMD (Bachelor In Multimedia Design) were asked to form a group and choose a bad advertisement and make a good one out of it . So we (Waysiu , Ze Yan , Kayla and Wen Yan) have decided too form a group and work on the advertisement that we have chosen . The advertisement we have chosen is Libresse Orderless Control by Libresse . Libress is a company that produces sanitary pads for woman (http://www.libresse.com/). The bad advertisement that was produced by Libresse is called Libresse The Battle Between Green Tea And Odor . The Advertisement is about absorbing stinky odor being absorbed and released as green tea smell . The video shows a fish fighting with the green tea pad.

The video advertisement was a purpose to show to Malaysia audience. In the video the relation that relate in Malaysia culture was the using of durian. Durian is the Malaysia King of the fruit. Why do we see the need for change? It is because the video advertisement shows a fight scene between a stinky fish and a green tea to transfer the message of libresse odor control. In our opinion, that the advertisement shouldn’t used a fight scene the transfer the message to the audience. Sanitary pads are used to protect women from display embarrassed (red).

Our ideas is to show the audience in the right by using it, and to transfer the message of absorbed menstrual odor and producing refreshing green tea smell and to let the audience remember the Libresse Odor Control. Our group had an idea by created a brand new advertisement and used the same message to transfer the audience by using the different concept. Our video will be effective by letting the audience know clear about the message that had been provided and the humor that will let the audience remember the product brands Libresse Odor Control.

the script

venue: office

1 - girl 1 n 2 gossiping at the working place. (medium wide shot)

2 - suddenly the main character walks in. (medium wide shot)

3 - girl 1 n 2 wonder y so smelly. (medium shot) 

4 - when the main character pass by them, the girls are fed up with his stinky body smell. (wide shot)

5 - the main character approaches the discussion room (over the shoulder)

6 - few man n women having meeting in the discussion room (wide shot)

7 - knock knock the main character appears at the door. (medium wide shot)

8 - boss - walao A what smell is that ar? (medium shot)

9 - the surrounding started to wonder where's the smell from. 

10 - the main character walks to the boss. 

11 - main character: boss your file! (front view)

12 - boss smells the main character, aaiya! (falls of the chair)

13 - front view climbs back to the chair (front view) ok, u can go back to work now.

14 - boss : aaiiya y he so smelly ar. no take bath ar.

Our ideas

Waysiu's idea

- My idea is how a guy got a new life by using Libresse. Libresse is a popular sanitary pad branding. It absorbs the uterine flow and bad odor. The boss got a bad impression about this man when he delivers the document to him because this man has bad body odor. When he pass by the sanitary pad section of the shopping mall, he found Libresse. He bought one pack of Libresse and he doesn't have bad body odor anymore.

- One man is looking for clean underwear because he did not wash his underwear for quite a while. He found his wife's sanitary pad n wore it. He found Libresse is pretty good to use.

Kayla's Idea

- My idea is a girl wear normal pads. During in the lift, the girl surrounding smell the a smelly odor, then the people started to questioning about the odor. Then the girl beginning to be shy.

-Then her best friend ask her "what happen", then the girl explain what happen. Then the girl introduced  Libresse Odor Control to her. Then , the other scene is about a woman wearing in formal, like acting of the libresse ambassorter and explain the advantage of Libresse Odor Control.

-Then in the end , the girl was happy.

Wen Yan's Idea

-My idea is a girl wear the product X (sanitary pad) pass by her friends, and her friends say that :" hey, what's that smell? Odor smell.." 

-And then the girl feel so embarrassing because the odor smell is come out from her. Then the next day one of her friend knew that the smell is came from her so her friend give her "Libresse odor control pad" 

-No Matter how many product X that she use, 1 Libresse odor control is better than product X.

The Concept

The concept of the video is to spread out the message to let people know more about the Libresse Odor control pad. Control the odorless  by using the green tea smell. Smell the confidence, ladies!  To let the audience know the message of the Libresse odor control.  Libresse odor control pad refreshing  green tea smell. The green tea smell can overlap the odor smell. Protect girl and let them more confidence to go out. 

wrote by wen yan.

What is a sanitary pad?

What is a sanitary pad?

a pad of absorbent material, as cotton, worn by women during menstruation to absorb the uterine flow.

link: http://dictionary.reference.com/browse/sanitary-napkin

A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she ismenstruating, recovering from vaginal surgery, for lochia (post birth bleeding), abortion, or any other situation where it is necessary to absorb a flow of blood from a woman's vagina.

These pads are not to be confused with generally higher absorbency incontinence pads, which are worn by men or women who haveurinary incontinence problems or experience stress incontinence. Menstrual pads may be used by some people for this purpose.

link: http://en.wikipedia.org/wiki/Sanitary_napkin

By: Waysiu

WikiLeaks & Butterfly

Good Advertisement

        The all time famous WikiLeakes (*http://wikileaks.org/*) . WikiLeakes has been famous for leaking private / confidential / secret information to the public . WikiLeakes has been receiving good and bad review from both the people and the government . Their moto is to release the hidden truth and secrets that are hidden from public to the public . But all this changed when WikiLeaks was for the first time introduced in a billboard advertisement with Butterfly .

         On December 16 2010 Saba Imtiaz An Author who wrote for "The Express TRIBUNE" made a headline that explained why and how this poster was made . "The whistleblower website WikiLeaks’ release of thousands of confidential US embassy documents have made it a household name worldwide but this may be the first time it has been ‘literally’ referenced in an advertisement.

The agency behind the campaign, RG Blue Communications, says that it has “received a very good response” to the billboards. Amjad Hussain, the head of business development, laughingly told The Express Tribune, “Nobody has said it’s in bad taste yet!”

According to Hussain, Butterfly was a new client that had recently come on board. They loved the idea when it was pitched to them and so the campaign rolled out very quickly.

Munir Bhatti, the agency’s art director, says he has been inundated with phone calls about the ad. “I could have also shown a girl like other ads have. But the idea was to make it very different and to use the word WikiLeaks — and that’s what this is.”(http://tribune.com.pk/story/90429/art-imitating-life-funky-new-ad-puts-a-spin-on-personal-hygiene-and-politics/).

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The truth hidden from the public is always awkward....

Ze Yan