Nikie JUST DO IT!

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Nikie

          Everyones favorite shoe brand nikie . Nikie has been producing shoes for a very long time and is famous world wide . Nikie has been using their logo Just Do It as their main theme in every advertisement and they had been quite good . But one day i saw this picture on the internet and tough it was a joke made by someone who hates nikie . But it turns out that this is part of a collection of photos by a photographer name Sharad Haksar . The picture and the name says it all "JUST DO IT" . It is obvious that this is a bad advertisement as it shows the public that we can pee anywhere and anytime as long as we "JUST DO IT" .

         The origin of this picture is part of Brand Irony by Sharad Haksar (*http://www.damnfreshpics.com/2008/09/brand-irony-by-sharad-haksar.html*) who takes pictures of people in close proximity of any brand . His motto is to take the unexpected and put it in a photo . The reason Haksar uploaded this kind of photos were to show people the reality of life , that anything and everything is possible . The photo shows 2 sides of reason which is the good , and the bad .

         "The image of the boy urinating on the wall as a dog looks on is humorous, especially in contrast with the bold Nike logo and slogan, creating a surprising twist on the phrase “Just Do It.” the photo asks the viewer to reconsider the heavy commercialism of corporations such as Nike and how they affect the communities in which they conduct business.  In another sense, Haksar’s photo also brings attention to the poverty of children in India and around the world, children who are unable to afford the types of products that Nike offers and yet are exposed to its tantalizing allure on the street." (*http://eyoonpathos.blogspot.com/2011/02/visual-analysis-brand-irony-1-just-do.html*) by Eyoonpathos . 

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Somethings are not meant to be..
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