Tuesday, December 11, 2012




Libresse Odor Control

There are many advertisements that has been produce . This method has been used since early times where people use advertistments to advertise their products . We the students of BIMD (Bachelor In Multimedia Design) were asked to form a group and choose a bad advertisement and make a good one out of it . So we (Waysiu , Ze Yan , Kayla and Wen Yan) have decided too form a group and work on the advertisement that we have chosen . The advertisement we have chosen is Libresse Orderless Control by Libresse . Libress is a company that produces sanitary pads for woman (http://www.libresse.com/). The bad advertisement that was produced by Libresse is called Libresse The Battle Between Green Tea And Odor . The Advertisement is about absorbing stinky odor being absorbed and released as green tea smell . The video shows a fish fighting with the green tea pad.


The video advertisement was a purpose to show to Malaysia audience. In the video the relation that relate in Malaysia culture was the using of durian. Durian is the Malaysia King of the fruit. Why do we see the need for change? It is because the video advertisement shows a fight scene between a stinky fish and a green tea to transfer the message of libresse odor control. In our opinion, that the advertisement shouldn’t used a fight scene the transfer the message to the audience. Sanitary pads are used to protect women from display embarrassed (red).

Our ideas is to show the audience in the right by using it, and to transfer the message of absorbed menstrual odor and producing refreshing green tea smell and to let the audience remember the Libresse Odor Control. Our group had an idea by created a brand new advertisement and used the same message to transfer the audience by using the different concept. Our video will be effective by letting the audience know clear about the message that had been provided and the humor that will let the audience remember the product brands Libresse Odor Control.



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